I finally found a few minutes to sit and listen to Sister Diane's latest podcast which dispenses advice about getting started as a craft blogger. More than once (about ten times, actually) I found myself saying "Yes!" to nobody in particular because the points being made were so "on target". I'll not try to review the whole podcast but I will give you the short version of what I think are the two most important things to think about (This is me riffing on the podcast. I am not quoting Diane).
1. Value. Please give me a variety of things to be inspired by and/or some information that I can use and pass on to other folks. I'm thrilled that you have an Etsy shop and, yes, a blog is a fine way to promote it but, honestly, if I like your writing style and relate to you on a personal level, eventually I'm going to make it to your shop. You don't have to post exclusively about new things in your store. It's okay to post about other people's work, learning resources, and inspirational sites in addition to your shop listings. Same goes for Twitter. One of my favorite Tweeps is @designerpens. Know why? Because Randy is a dude who makes pens and hardly ever tweets about it. He tweets about all kinds of other interesting stuff and posts tons of cool links. Have I gone to his online pen store? You bet.
2. The blog is not about you, it's about your passion. The blogs I read on a daily basis are not personal in nature. A good blog gets its wallop from the blogger's passion and that passion can be seen permeating every post. Some of the most popular sites are like this. BoingBoing is a great example. I read it religiously and link to it often. Why? Because those people over there are awesome! I would love to be invited to a dinner party with all of them. Cory Doctorow, one of the main writers is a pretty famous author and although he does post infrequently about his books, BoingBoing is not about selling books. It's about the contributor's passion.
Okay, I'm off the soapbox. You should now head over to CraftyPod and check out the whole podcast. It's chock full of good advice and gentle encoragement. Listen here.