When I was starting my business in San Francisco, there was a very small group of people who were in the same line of work. We had our areas that we serviced and we all made a small but comfortable living. Then, all of a sudden, a major competitor decided to move to town. Someone with brand recognition, someone who had an established tribe, a great product, and an exciting reputation. Someone who, some felt, threatened our livelihood. And then, something sort of amazing happened.
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