Difficult, Rare, and Sexy

I was flipping through marketing books in the business section at Borders tonight and I noticed that the conventional wisdom being thrown around concerning selling things on the internet is that you should make it as easy as possible for your customer to buy your product. For conventional products, I think that's true. If you sell dog food, you'll want to offer bulk discounts, free shipping, 18 ways to pay, and a lifetime guarantee. But if you make handmade goods, you're not selling dog food, and "ease" is not necessarily going to be the right marketing plan in every case.

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  1. I would think that you want it to be easy in that you want it to be easy for them to give you money. This is called "removing obstacles to the sale" and should be important to anyone that wants to sell a product or service. Fortunately this is easy to do these days. You have to go out of your way to make things hard on people.

    By the way, the link to the full article is not working for me.

  2. Tim - Here you go: