5 Reasons You Should Give Away Your Trade Secrets

The trade secret is the long-heralded differentiator between brands, right? It's what makes Crest better than Arm and Hammer or Ford better than Chevy (I don't believe either, by the way). Thing is, in the social marketplace, it doesn't work. People want transparency. They want to know how to do things, especially in the handmade world. Those who keep their techniques "close to the vest" are wasting a massive opportunity to give something to the community, and by doing so, amplify their brand. Don't buy it? Here are my top five arguments in favor of it:

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