Dodge Deora

Straight from the Gugazine blog comes the 1965 Dodge Deora concept car, which makes me drool uncontrollably for a future that never was. Unfortunately, the only production that this model ever saw was as a Hot Wheels car. I think that if they brought this thing back and made it a hybrid, they wouldn't be able to keep them in stock. Of course, doors would be nice. See the rest of the pics here.


  1. I agree! It's a brilliant car & they should definately make it!

  2. I agree it is a very slick looking vehicle, but I doubt a car like that could pass crash testing. There is no front end at all.
    If you like the looks of that car you might also like the Chevy Corvair 95 Rampside. Here is Jay Leno talking about his-

  3. Rie. Thanks for the comment.

    Tim - Yeah, I've always loved the Rampside. Any "flat front" truck for that matter. Thanks for the comment!

  4. christopher - whitewalldesigns.comSeptember 24, 2009 at 9:41 AM

    Cool site - thanks for posting. I'm an avid Hot Wheels collector (10,000+) and an anecdote for the Deora is that Dodge gave them an A-100 van in '64 to customize with the idea that it would be a "custom dodge" that promoted the Dodge brand. Dodge was really mad when the Deora came out looking nothing like anything in their product lineup - plus the taillights were from a Ford Thunderbird, the cab roof and front window is the back window from a Ford station wagon, the steering mechanism is from a Chevy Corvair, the back window is from a Ford sedan and the exhaust ports are the taillight bezels from a '64 Mustang. The truck was a hit at the '66 Autorama show so Dodge let them off the hook. They still didn't like the original name, "XTAB", so they had a contest and the name "Deora" was submitted by a 13 year old. It was supposed to be a combo of the Spanish words "De" (of) "Oro" (gold), which was the color of the Deora from 67-69, but somebody mispelled it with an A instead of the last O. It became an AMT model kit in and Hot wheels acquired the design rights when Mattel bought AMT, releasing their version of the Deora in '68. You are all now smarter, and dumber. Enjoy - Christopher

  5. Christopher - Wow! Thanks. I love stories like that and I love how the web has a way of attracting experts to the subject matter they are passionate about. Thanks for making me smarter!

  6. Discovery channel had a show, where we actually saw the car being made as a hommage to the original matchbox car.