Johanna Basford - Process

Lunar Botanica - Pencil to Print from Johanna Basford on Vimeo.

For some time now, I've been harping on the fact that artists and craftspeople can add a tremendous amount of value and increase the chance of strong sales by letting their fans and readers have an inside look at their process. Scottish artist, Johanna Basford does this beautifully with these time lapse videos on her blog. I don't know about you, but after seeing Johanna make these pieces, I want one way more than I would have had she just posted a picture of the finished product.

Johanna Basford for YCN : Christmas Cards from Johanna Basford on Vimeo.

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