The Case of the IPA

I'm digging the cross section of brewing and hard boiled detective fiction that has been dreamt up by the guys at Just Beer in Massachusetts. This from the site:
“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA."

via colossal