Chalk it up to Creative Branding

15 years VIB - Making of covers from Soon on Vimeo.

There is much to complain about in the area of branding. Visual and aural assaults that lack any kind of finesse are common place. When you only have a hammer, everything starts to look like a nail, as they say.

That's why I love it when a studio comes across with something that's particularly beautiful or clever like this chalk based event branding for VIB by Soon Studio. Dig the idea and there's certainly some beautiful execution here.

via illusion

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