How to make AWESOME Beer!

Love this commercial for Hahn's beer that Laura dug up over at If It's Hip, It's Here. I always suspected that making beer involved "the Knight Rider song infusing the barley through massive speakers,pounded by body builders in leotards, exposed to kung fu movies, churned by a monster truck Delorean, mixed in an immense drum-kit, poured over a fountain of winning trophies, fermented in a jumpsuit wearing vat, and stroked by a smooth character as it fills a glass panther, before being approved by a CEO hovering outside in a solid gold helicopter. As the Hahn SuperDry exits the factory, each bottle capped by a uniformed ferret." Beat that.


  1. It's a pity it's such a terrible beer though!